Interbrand releases first-ever best Asia brands study: rivet to grow

Points of perspective drawn from investigate conducted by Interbrand opposite the

For a initial time, Interbrand has carried out a extensive analysis
of a best brands in Asia. The 2017 investigate compiles insights from Best
Japan Brands, Best China Brands, Best Korea Brands and Best India
Brands, while delving into how brands are flourishing within Australia and
a markets of Southeast Asia also.

The investigate points to a expansion of any vital Asian market, as determined
by Interbrand information conducted over a final 5 years. Analysis and
investigate highlights that we have entered a duration of accelerating
change, or a new age. An over-riding thesis that has emerged centers
around: changing consumer behavior, digitization and how brands are
responding, or are not responding, to these changes.

In a overview, Interbrand’s Chief Executive Officer for Asia-Pacific,
Stuart Green, records that due to fast technological enrichment and
demographic shifts, patron expectations are changing, and addresses
a opportunities for Asian brands relocating forward.

Stating that, “Each marketplace in a Asia segment has a possess singular approach of
conducting business and a possess singular informative characteristics. Brands
in Asia will win and rivet improved with business if they use large data
in a some-more suggestive way.”

Green believes that tech companies some-more than many are heading a approach in
this honour by leveraging record collection in ways that are applicable to
consumers, to expostulate choice, loyalty, and eventually improved business

The investigate also highlights insights from interviews with pivotal business
leaders from some of Asia’s many successful brands, such as Rakuten,
KIA, Telstra and Aviva.

To learn some-more about Asia and how any segment is accelerating, greatfully see

About Interbrand

At Interbrand, we trust that expansion is achieved when an organization
has a transparent plan and delivers well-developed patron experiences. We
do both, by a multiple of strategy, creativity, and technology
that helps expostulate expansion for a clients’ brands and businesses. With a
network of 24 offices in 17 countries, Interbrand is a tellurian brand
consultancy, and publisher of a rarely successful annual Best
Global Brands
 and Breakthrough
 reports, and Webby Award-winning brandchannel.
Interbrand is partial of a Omnicom Group Inc. (NYSE:OMC) network of
agencies. For some-more information, greatfully hit us, or follow Interbrand
on LinkedInTwitter and Facebook.

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Alyssa Carfi, +1-212-798-7547
Senior PR Associate

Source: Interbrand

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